Think Before the Crowd
A book about the moment before you agree. Greenleaf Book Group, 2027.
On a Friday night on an Air Force base, the whole neighborhood decided the man up the street building an airplane in his garage was a crackpot. I was there. I said nothing.
Every room has an opinion: a meeting, a group chat, a dinner table, an entire industry. And just before you agree, there's often a small tap on the shoulder that says wait. It isn't your gut. It's quieter than that, and it's usually right.
This book is about that tap: where it comes from, the rooms that talk us out of it, and how to hear your own judgment over a room that sounds very sure.
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